Friday, May 31, 2013

Dove Intense Repair Range : Press Note

                                            Say NO to Gaps

The New Dove Intense Repair Range with Keratin Actives helps Rebuild Damaged Hair at the Cellular Level*

‘You look exactly the same!’ While it’s great to hear that from someone you haven’t seen in years, you hope they don’t mean your hair. No woman enjoys wearing the same hairstyle day in and day out, much less for years together. We all love experimenting with our hair, whether its various styling products or instruments to make our hair look beautiful. In the attempt to look our best, we end up overlooking the daily damage we put our tresses through.

Knowingly or unknowingly, hair damage is often self-inflicted. A gamut of factors are responsible for damaging hair, not just on a superficial level but from deep within. Constant and excessive exposure to the sun and daily pollution may strip hair of its natural luster, making it weak, dull and lifeless.

Self-inflicted activities such as blow drying, straightening, perming, colouring, etc. also leave hair damaged at its core. Continual hair damage at the core leads to damage at the cellular level causing gaps in your hair. This results in recurring hair problems which continue to return in spite of all the efforts women make to keep their hair nourished and damage-free.

Recognizing this need to repair hair damage* at a deeper level, Dove now introduces the new Intense Repair Range with ¼ moisture milk enhanced with the breakthrough Keratin Actives that goes deep within each strand to reconstruct hair by strengthening it at its core. So now with the Dove Intense Repair range, you can have beautiful damage-free hair that’s strong and resilient to damage. Dull and damaged hair is transformed into shiny and, smooth hair.
Speaking about hair damage, Ms Meena Rajan, R&D Head – Hair Category said, “We all like experimenting with hair, but in the long run, damage takes its toll within the structure causing gaps due to severe damage of keratin. Dove Intense Repair range with Keratin Actives works at the cellular level of the hair structure and helps reconstruct damaged protein making the hair strong and resilient to damage.”
Mr. Srinandan Sundaram, General Manager Hair Care adds, “At Dove, we know that when hair problems keep coming back, it means something is amiss at the cellular level. Signs of hair damage never show up alone. If it’s breakage now then it’s dryness later. The new Dove Intense Repair with Keratin Actives goes deep within each strand to reduce damage up to 100%.*”
It may seem that understanding what causes ‘damage’ is half the battle against it but to win the other half, you need expert-care. So, say no to gaps, with new Dove Intense Repair Range that reconstructs hair at the cellular level making it strong and beautiful.
Say No to damage with Dove!
DOVE Intense Repair Shampoo
Dove Intense Repair Shampoo contains Keratin Actives that go deep within to rebuild damaged hair at the cellular level . It removes build up and gently cleanses your hair to give you hair that's strong, beautiful and resilient to damage. 
Directions to Use : Apply to wet hair. Lather and Rinse.
Available in:
  • 80 ml - Rs.68
  • 180 ml - Rs.135
  • 340 ml - Rs.230
  • 650 ml - Rs.349
  • 8 ml - Rs.3
  • 5.5 ml - Rs.1.50

DOVE Intense Repair Conditioner
Dove Intense Repair Conditioner contains Keratin Actives that reconstructs hair from within and nourishes it  from root to tip. The light-weight formula won't weigh your hair down, or cause your hair to feel greasy. It leaves hair feeling soft, smooth and beautiful.
Directions to Use : After shampooing, massage through hair. Rinse thoroughly after 1 to 3 minutes. 
Available in :
  • 75 ml - Rs.68
  • 170 ml - Rs.135
  • 7.5 ml - Rs.4

Dove Intense Repair Hair Mask

Dove Intense Repair Hair Mask protects your hair from damage caused due to excessive styling and exposure to chemicals. It makes your hair soft and smooth. 

Directions to Use : Use hair mask once a week before shampooing  your hair. Once you've applied the mask, wrap your head with a shower cap. rinse out the mask after 3 minutes and wash your hair with a gentle shampoo. 

Available in :

200 ml - Rs.215

NOTE - Info sent by PR.

♥ Aarthi ♥

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