Friday, May 10, 2013

Lakme Clean Up Fresh Fairness Ritual : Press Note

Get salon-like fairness with the new

LAKMÉ CLEAN-UPFresh Fairness Ritual

Lakmé, India’s iconic beauty brand is known to innovate continuously and add new products to its repertoire across cosmetics, salon services and skin care.In its endeavor to address every woman’s need, Lakmé adds another variant to itseasy-to-use professional clean-up range to give yousalon-like fresh and fair skin every day - theLakmé Clean-Up Fresh Fairness Range.

As you go about your day to day life, skin is constantly exposed to pollutants, grime and dust. Pollution, dirtand daily routinesmake it stressful for your skin,making it look dull and lifeless. A salon clean-up deeply cleanses your skin to remove dirt, pollutants and pore-clogging oil from the epidermis to give you fresh and fair looking skin. Now,with the help of the newLakmé Clean-Up Fresh Fairness range,you can get salon-like ‘Fresh Fairness.This simpleregime helps yourestore your skin’s glow and maintain its health.

Created by Lakmé experts,Lakmé Clean-Up Fresh Fairness Rangeis enriched with Glycerinand Vitabeads containing Vitamin E, Vitamin C and Vitamin B3. The antioxidant properties of Vitamin E and C help protect your skin while Vitamin B3 lightens skin tone and minimizes dark spots.

This easy-to-use professional clean-up range comes withthree unique new formulations:  a face washtocleanse all visible dirt, a scrub to remove dead cells and a maskto deposit essential vitamins. So you can flaunt that fresh fairness, like you’ve stepped out of a salon!

Expert’s SpeakA three step Clean-up is essential for any skin-care regime.It removes impurities from epidermis to give you soft fair skin”- Daniel Bauer, Lakmé Expert

The Lakmé Fresh Fairness Ritual:
A professional weekly regime for salon-like clean up
Cleanse your face withLakmé Clean-Up Fresh Fairness FaceWash.This facewashremovesvisible dirt and impurities preparing your skin for a deep cleansing experience.Enhanced by glycerine and Vitabeads,  this facewash moisturizes your skin keeping it clean, fresh and visibly fair.
• Squeeze a coin sized amount on your palms and lather up    
• Gently massage your wet face for 30-60 seconds
• Rinse with lukewarm water
•Use it at least
twice a day for clean, fresh and fair skin
Available in 50gm and 100gm for Rs. 90
and Rs 160 respectively

Step 2: SCRUB 
Scrub your face and neck with Lakmé Clean-Up Fresh FairnessScrub. This scrubexfoliates deadcells and removes excess oil. Enriched withVitabeads, walnut shell powder &apricot extractsithelps unclog pores, remove blackheads and restores your skin’s fairness.
·         Squeeze out sufficient amount of the face scrub to cover your face and neck
·         Gently massage for 2-3 minutes in circular motion with fingertips, avoiding eye contour
·         Concentrate around problem areas like nose, chin and forehead
·         Rinse thoroughly and pat dry
·         Use it twice a week, as required to get deeply clean and smooth skin
·         Available in 50gm and 100gm at Rs. 110 and Rs.225 respectively

Step 3:MASK
Indulge in theLakmé Clean-Up Fresh Fairness Glow Maskwith its nourishing nutrients that help in de-tanning. The absorbing power of claypresent in the mask helps tighten pores and glycerin soothes your skin.
•Squeeze out a generous amount of mask and apply a thin film on your face and neck. Avoid the eye contour.
• Allow it to dry for 5 to 7 minutes. Dab with water to soften it and gently rinse off

• Use it once a week, to get soft supple skin with fresh fairness
Available in 50gm and 100gm at Rs. 110 and Rs.225 respectively

Lakmé Clean-up Nourishing Glow      
Lakmé Clean-Up Fresh Fairness Range is an extension in the Lakmé’s Clean-up range after Nourishing Glow. Lakmé Clean-Up Nourishing Glow range gives you salon-like ‘deep cleansing’ for soft and radiant skin. This three step regime gives you soft and glowing skin as if you have just stepped out of a salon!

About Lakmé
Lakmé, India’s iconic beauty brand is about to re-invent itself. 2013 will see many new innovations on the brand across Cosmetics, Skincare and Make up. The Lakmé consumer today-a young, style conscious woman, is clearly voicing an aspiration to participate in the global template of aesthetics and grooming. Beauty and grooming today are inherently linked. The young consumer does not see their beauty compartmentalized into SALON, SKIN CARE and MAKE UP – seeking instead the perfect look.  There is potential in creating a new regime that combines a salon start, leading into a skincare and cosmetic repertoire that the consumer creates. This will ensure that Lakmé can own this regimen from start to finish – a pro-stylist regime. For further information log on to www.lakmé 

Note - Info sent by PR.


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