Sunday, November 17, 2013

Lakme presents Drama Stylist ! : Press Note

Add Drama to your eyes this season!
Lakmé launches Lakme Absolute Drama Stylist range of eye make-up


This festive season, accentuate your best features with Lakmé’s new range of dramatic make-up. Be it stylish soirees or a simple occasion to celebrate, the chic collection comprising of the very unique and smoothLakmé Absolute Drama Stylist Shadow Crayon and Lakmé Absolute DramaStylist Shadow Duoswill ensure you have a smooth transistion into the festive mood.

Adding to its list of innovative, world-class make-up, Lakmé launches the very exciting Lakmé Absolute Drama Stylist Shadow Crayon, designed to deliver high colour payoff and professional finish. The cutting edge technology behind the product ensures that it glides smoothly and can be worn both as an eyeshadow or an eyeliner. This unique eyewear is easy to use and comes with a smudgeproof and creaseproof formula for those dramatic eyes.



The product is priced at Rs. 750/- and is available in eight shades including White,Turquoise, Purple, Olive, Pink, Bronze, Grey and Blue



Lakmé Absolute Drama Stylist Shadow Duoscome with an incredible oil-powder formulation that delivers high colour pay off with intense shading. Crafted for the woman who wants to dramatize her eyes with colour, this professional finish, wet-dry shadow is  the right option.

The Shadow Duos comes with a fantastic dual application feature which allows you to use the shadow both wet and dry application.

The dry application is the perfect pick to accentuate the eyes with its superior blending quality and velvety smoothness.  The  versatality of the product also allows it to be used in wet format to create a bold rich look to go with the festive season!




The product is priced at Rs. 650/- and is available in four perfectly coordinated shades named - Pink Wink, Blue Shadow, Purple Haze, Lime Time.

Speaking at the launch, Arun Srinivas,Vice President,Skincare & Make-up, HUL said, “The trend statement for this festive season is about rich, royal colors. Perfectly timed to compliment the festive season, Lakmé has launched the Lakmé Absolute Drama Stylist range of eye makeup that  provides world class professional finish and helps the evolved Indian consumer to elevate her drama quotient this season.”
Do you have an eye for drama? Then be sure to pick up this new range of Lakmé products across outlets in India.

It just takes a few steps to make your eyes dramatic this season!

How to apply the AbsoluteDrama Stylist Crayon:

Step 1:Pick from the gorgeous line up of eight shades of crayon eye shadow which matches your festive ensemble
Step 2:Apply the shadow directly with the pencil tip onto the eye lid.
Step 3:  Since the crayon comes with a quick dry formula, smudge the color quickly on the eye lids
Tip:Can also be applied as a liner


How to apply AbsoluteDrama Stylist Shadow Duos:

Step 1:Choose from a palette of pink wine, blue shadow, purple haze to match your ensemble
Step 2:The lighter shade can be applied as a base on the lid with the applicator.
Step 3:The dark shade can be applied and the two colours can be perfectly blended to create a dramatic look
Step 4: Accentuate the look with applying Absolute Kohl Ultimate Kajal
Step 5:For a wet application, damp the applicator and swipe the required amount of colour
Tip:Go subtle by day and dramatic by night with this wet and dry eye shadow!




♥ Aarthi ♥


Note - Info sent by PR.


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