Friday, November 1, 2013

Latest Innovation by Tresemme - Tresemme Hair Masques : Press Note

Since its inception, TRESemmé has always been driven by a simple truth; every woman deserves to look fabulous, like she may have just stepped out of a salon. Continuing this passion  TRESemmé introduces its latest innovations this year –TRESemmé Anti Breakage Masque and TRESemmé Smooth and ShineMasque. Specially designed for women seeking healthy looking, manageableand shiny hair; these masques are used by hair stylists all over the world.  The two new variantspromise topamper your hair to give it a beautiful nourished look for a salon looking hair at home! 

TRESemméhair masques are formulated keeping in mind every woman’s intrinsic desire to look and feel gorgeous every day. Smooth and Shine masqueis infused with Vitamin and silk protein  that nourishes and conditions your hair;Anti Breakage masquewithAmino-Vitamin Complex reduceshair breakage resulting in more manageable hair.TRESemmé hair masques’intense conditioning properties make hair softer, smoother andmore manageable, making it a must have this season.






Speaking at the launch of TRESemmé hair masques, SrinandanSundaram, General Manager, Haircare, Hindustan Unilever Limited said, “TRESemmé believes in the intrinsic consumer aspiration to have salon like hair every day. Keeping in mind the rich salon heritage and professional-quality products, we are proud to extend our portfolio by introducing our latest innovation, the TRESemmé range of hair masques. These have been created to meet one of the demands of Indian consumers which isto deliver salon looking hair at home. We are certain that TRESemmé hair Masques will establish itself as a go-to product for every woman who aspires for a salon like look."


TRESemmé Anti Breakage Masque: This intensive treatment with Amino-Vitamin Complex deeply moisturizes and nourishes damaged hairto reduce hair breakage. Experience the difference with just one usefor smooth, healthy-looking and strong hair.


How it works:
·         This masque works wonders to help restore and give moisturized look to over-processed and rough hair textures
·         You can use daily: it doesn't build up or weigh down the hair
·         Use to rejuvenate and protect againsthair breakage.


How to use:
·         Always start with TRESemmé Hairfall Defense Shampoo
·         Apply a generous amount, distributing evenly from the mid-lengths to ends.
·         Leave on for 3-5 minutes and rinse thoroughly.
·         Use at least once a week after shampooing for smooth, healthy looking and strong hair.

Price: Rs 360 for 180 ml

Available only in select modern retail formats and select salons.


TRESemmé Smooth and Shine Masque:An intense conditioning formula especially designed for frizzy and unmanageable hair. The maskwith vitamin and silk proteinintensely conditions hair by replenishing the moisture from deep within to help tame frizz for softer, smoother hair that shines.




How it works:
·         Penetrates deeply to transform frizz into silky soft & manageable hair
·         Intensely conditions to calm frizz and helps smoothing unruly hair
·         Leaves your hair looking salon-smooth

How to use:
·         Always start with TRESemmé Smooth and shine Shampoo
·         Apply a generous amount, distributing evenly from the mid-lengths to ends
·         Leave on for 3-5 minutes and rinse thoroughly
·         Use at least once a week after shampooing for smooth, healthy looking and strong hair

Price: Rs 360 for 180 ml

Available only in select modern retail format and select salons

For the latest professional styling tips, product news and information on how to complete any look visit www.TRESemméindia.com


Note - Info sent by PR.


♥ Aarthi ♥


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