Friday, December 13, 2013

LFW SR 2014 Grand Finale Designer : Press Note

Rajesh Pratap Singh to present at the Grand Finale of Lakmé Fashion Week Summer/Resort 2014

Collection to display his interpretation of a new wave of minimalism and flawless design aesthetics

Lakmé, India’s most iconic beauty brand, today announced Rajesh Pratap Singh as the Grand Finale designer for Lakmé Fashion Week Summer/Resort 2014 to be held from March 11th to 15th in Mumbai. Over his illustrious career of 18 years he has carved a unique individualistic style that construes a neat and sophisticated juxtaposition of clean lines and intricate details.




For the forthcoming Lakmé Fashion Week Summer/Resort 2014, Rajesh Pratap Singh will present a line inspired by Lakme’s soon-to-be launched new range from the very popular Lakmé Absolute collection.

Rajesh has a widespread global appeal that remains passionately Indian. His work epitomizes simplicity and features superior levels of creative precision. Rajesh has the distinguished honour of having a permanent display of his textile/apparels at the archives of the Victoria and Albert Museum in London and his name resonates with innovation that reveals a futuristic slant through each of his collections. He has also received the title of ‘Designer of the Year’ by several renowned industry bodies and his unique concepts have set new benchmarks in the global fashion fraternity.

“Lakmé Fashion Week is acknowledged to be the pre-eminent fashion event of India. I have watched the growth and evolution of this platform over the years. Every season creates impressive new trends in the world of both fashion and beauty and I am delighted to now associate with a brand like Lakmé. It has been consistent in introducing cutting-edge innovations and this is elegantly on display on the runway.  This dual creativity approach is something I can respond to whole-heartedly and I hope to present an extraordinarily stylish collection at the anticipated grand finale.” said Rajesh Pratap Singh.

“It’s a great honour to have an internationally acclaimed creative genius like Rajesh Pratap Singh present Lakmé’s Grand Finale collection at the upcoming LFW SR 2014. His designs and concepts have never failed to enthral the fashion world. We are convinced that he will capture the elements of Lakmé’s Summer/Resort 2014 statement in the most imaginative form through his sleek display of ensembles on the ramp.” said Purnima Lamba, Head of Innovation at Lakmé.
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2014 will be held from March 11 to March 15th at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakméfashionweek.co.in


About Lakmé:
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com

About IMG Reliance:

IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India's premier fashion event, Lakmé Fashion Week and South Asia's only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.



♥ Aarthi ♥


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