Friday, February 14, 2014

Lakme Absolute Illusion Makeup Range : Press Note


This summer create an interplay of light and colors with Lakmé Absolute Illusion make-up range 


Lakmé unveils the statement for the season which will be showcased by Rajesh Pratap Singh at 
Lakmé Fashion Week Summer/Resort’14 Grand Finale 



Raising the curtain on this season’s style statement, Lakmé along with Rajesh Pratap Singh – grand finale designer for Lakmé Fashion Week Summer/ Resort 2014, today launched Lakmé Absolute Illusion, the latest fashion week collection that will create magic on the runway on 16th March 2014. 

Inspired by illusions, the Grand Finale of Lakmé Fashion Week Summer/Resort 2014 will be a magnificent interplay of light and color through make-up and outfits that are true to the designer’s signature style.  

Absolute Illusion will comprise of eight metallic shimmer eyeshadow monos and four limited edition nail colors. Lakmé’s trend forecast for the season is dominated by bold lustrous eyes in metallic pearl hues of Pink, Gold, Blue, Black, Starlight and Peach. 



Lakmé Absolute Color Illusion Pearl Eyeshadow can be used wet for a molten look or dry for a metallic finish. The limited edition Lakmé Absolute Color Illusion Nails come in four dual tone shades that are sure to be this season's must-haves. 

The rich colors of the entire collection reflect a modern style that will take centre-stage at the Lakmé Fashion Week Summer/ Resort 2014 Grand Finale. Rajesh Pratap Singh’s collection, inspired by Lakmé Absolute Color Illusion, will represent his signature style of simplistic cuts and minimal but flawless detailing. 

Speaking at the launch, Purnima Lamba - Head of Innovation at Lakmé said, “This season we are infusing the magic of color and light into summer with the Lakmé Absolute Illusion range. The cool metallic shades spell mystery with each stroke. The Lakmé Absolute Color Illusion Eyeshadow monos are an absolute must-have for every make-up enthusiast. We look forward to a spellbinding finale with Rajesh Pratap Singh's interpretation of Illusion in his unique texture” 

Commenting on the launch, Rajesh Pratap Singh said, “This is the first time I have associated with Lakmé Fashion Week and I am honored to showcase my designs on this platform as the Grand Finale Designer for LFW SR 2014.The collection is inspired by Lakmé statement of Illusion and will be a grand showcase of dual texture, modernistic style and metallic colors.” 

Speaking on the occasion of the launch, celebrity make-up artist and Lakmé expert, Daniel Bauer said "With the Lakmé Absolute Illusion make-up range, Lakmé brings yet another International beauty trend to the Indian market. It's an honour to be yet again asked to create the LFW statement looks - for this season we have created the looks with Kareena Kapoor; they embody mystery and allure with just a sprinkle of shimmer. The metallic bold hues in dual tones give the ultimate shine and finish, making it a creative delight for any make-up artist. We believe metallic eyes will be the big beauty trend for the upcoming months ". 

The products will hit stores across India from March 21st 2014 onwards with Lakmé Absolute Color Illusion Pearl Eyeshadow priced at Rs.750 and Lakmé Absolute Color Illusion Nails priced at Rs.200. 


♥ Aarthi ♥


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