Wednesday, July 2, 2014

Elle 18 makes brand new additions to its makeup portfolio : Press Note

Eye Drama that never stops!
Elle 18 makes brand new additions to its makeup portfolio

Stir up the drama in your eyes  this season with Elle 18’s new  range of longer lasting eye makeup  that will get you noticed instantly! The iconic youth brand launches a new range of long-wear eye makeup that will allow trend- setters around the country to experiment with their style every day. The must-grab items from this range include the new and improved Elle18 water resistant Black Out Liner and the all new Elle18 water resistant Black Out Kajal that will give makeup lovers the power to shed their inhibitions and look stunningly gorgeous.

Eye makeup from Elle 18 offers numerous options for creativity, making it exciting for girls who never want the drama on their eyes to stop!

The new improved kajal comes with a water resistant formula that can be used on the water line. It glides smoothly and gives a velvety and glossy finish. The new eyeliner with water resistant formula glides smoothly and delivers rich and intense color.

Increase the drama quotient in your beauty regime with the new and improved black outliner and kajal. The new gorgeous Elle18 looks are beautifully seen on the brand Ambassador Anushka Sharma who loves flaunting the ultimate drama on her eyes.

Commenting on the launch Srinandan Sundaram Vice President, Skincare and Makeup at Hindustan Unilever Limited said, “Elle 18 continuously endeavours to re-invent its style quotient to cater to the varying needs and demands of young fashionistas. The kajal and eyeliner are the mainstay of Indian make up and the new longer lasting eye wear by Elle 18 will complete the vanity case of every young Indian girl.”

The new collection comprises:-

New improved Elle 18 Water resistant black out liner
The New improved black out liner comes with a water resistant formula and is easy to apply. The rich and intense colour adds definition to the eyes and glides on smoothly.

Price: INR 85
Shades: Black

Elle 18 Water resistant Black Out Kajal
Kajal has always been the mainstay of every girl’s make up kit. Elle 18’s new improved Kajal comes with a water resistant formula in a creamy and soft texture. The rich colour gives a velvety touch and a glossy finish to the eyes.

Price: INR 85
Shades: Black

♥ Aarthi ♥

Note - Information sent by the brand.


  1. These will be perfect for college students na Aarthi.

    1. True Fi.. Elle 18 is one amazing brand for college girls :)



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